Networking is probably one of the most important aspects of today’s world. Despite the increasing digitalization of processes and the advancement of artificial intelligence, it is especially important for us—and for our business or service—to build a strong and positive reputation.
It is important to attend events where different stakeholders and key players are present. It is also valuable to occasionally have a coffee outside, in a café or open space, with different people you can connect with and potentially collaborate with.
Direct interaction and a personal approach are especially important for both personal and professional development, as well as for the growth of your company. This does not mean you should attend every event (conferences, panels, seminars) at any cost, but it is beneficial to create a calendar of events you will attend—where you can present your product, talk about it, and promote it.
Presenting your business effectively can bring long-term benefits, while also allowing you to meet new people and businesses with whom you can multiply your income and opportunities.
Therefore, be proactive and creative, choose the right people/team to network with, and do not forget:
- Share relevant information with others;
- Stay positive in your approach and presentation;
- Join associations and organizations that enable national, regional, and international connections for your product;
- Network with both similar and different types of businesses.
Many have said that the best investment is the one made in contacts and relationships. Maintain them and always add new value to them.