A large number of studies and analyses in the HR industry show that people most often find new jobs through social media. As many as 79% of job seekers discover job postings and apply for positions via platforms such as Facebook, Instagram, LinkedIn, and others.
This confirms that social media is deeply integrated into our lives and plays a significant role in making important life decisions.
At the same time, we live in a period where the negative impact of social media is often discussed. However, when there is interest and intention, it becomes clear that social media and new media can also have many positive aspects and can be used productively and wisely.
The high percentage of people finding jobs through social media also motivates companies to be present in the digital space, as well as all entities involved in employment and recruitment.
In this way, companies build closer relationships with individuals, and through constant presence and two-way communication, they demonstrate their ability to keep up with new trends and market demands.
Our message to all individuals and companies is to maintain a presence on social media, in line with the context in which they operate, their target audience, their business activity, and the team responsible for digital marketing.